Candice Naughtin works for Westfield after winning the Stylist's Apprentice - she tells Cake Marketing a little about her life in the fashion world.
Candice Naughtin won the Stylist’s Apprentice with Westfield this year and is now working for them, as well as studying to be a stylist. She is one to watch! She told Cake all about her work in the fashion industry so far.
What keeps you motivated?
Many things keep me motivated – trends and fashions come and go so quickly and I love the thrill and excitement of fashion so this always keeps my mind active and motivates me more and more, I am addicted to Fashion.
What is your favourite way to unwind?
I love to unwind by hitting the gym and then having a sauna to relax after and I love having coffee and catch ups with my friends.
How do people find you?
What have been your biggest challenges?
The biggest challenge so far was the Westfield Garden City, Stylist’s Apprentice competition. Being behind the camera was really hard for me at first because it’s something I have never done before and speaking in front of lots of people is also very hard for me but I am slowly learning to deal with my nerves.
What is your favourite brand?
I love lots of different labels but my favourite would have to be sass and bide and Wildfox Coture both very unique and high quality. I also love the stories behind the designers (Sass and Bide- Heidi Middleton & Sarah Jane Clark) (Wildfox Couture- Emily Faulstitch & Kimberly Gordon) on how they got to where they are now.
What is your biggest marketing success?
My biggest marketing success so far would have to be winning the Stylist’s Apprentice for Westfield and an internship with STYLE magazine. I started with Style magazine recently and helped on a photo shoot in Brisbane city which is very exciting, I have been at Westfield for over a month and I love every aspect. I love VM days (visual merchandising), working with Sara (the head stylist and her Style Team), pulling looks for various photo shoots and parades etc and I also love working with the marketing and events side of Westfield. My first official day I worked with the one and only GOK Wan, where he preformed five LIVE makeovers on stage and it was amazing to meet and work with him. I also worked with the events team where we had Johnny Ruffo perform his latest single live on stage and also had a brief interview with Johnny about his style and what was next for him. So I have been very busy!!
What do you know now that you wish you had knew when you were starting out?
There is nothing I would say I wish I could change or knew or have done better since entering the fashion world! Everything happens for a reason and I believe you learn the most from not being perfect. I am currently in the last six months of my studies which has been the best fun, my teachers have been amazing.
What is your proudest achievement so far?
My proudest achievement so far is the above – joining the Westfield Garden City Team and STYLE magazine.