Local salon owner Jessica Briggs talks about establishing her own business, Gloss Hair Artistry.
Jessica Briggs has been hairdressing in the North Coast/ Northern Rivers region for eight years and opened Gloss Hair Artistry in June last year. She always dreamt about owning her own business, being her own boss and control of her own situation. Gloss Hair Artistry’s philosophy is to be a boutique salon, but with family prices and a real customer focus (Jess and her apprentice Ellie love to pamper customers and do mini-makeovers!). Gloss Hair Artistry salon has colour specialists that have a focus on fashion hair styles, modern city styles but in a country kind of way.
1. What keeps you motivated?
Passion definitely. Knowing I have an apprentice to pay (jokes). Trying to get my business up to standard and being different from the rest – realising my dreams. Knowing I have a family to support, and I now employ myself so only I can take my job away.
2. What is your favourite way to unwind?
Going fishing on my boat, now it’s going be renovating since I moved into my new house. I also love horse riding.
3. How do people find you/ your business?
Word of mouth and Facebook are the biggest ways people find Gloss Hair Artistry!
4. What have been your biggest challenges and how have you overcome them?
The name change from the former Beaux Cheveux to Gloss Hair Artistry and the business change over (including renovations). It is hard to change a business that has been established for a while but you can overcome it by taking the time to explain who you are, why you are changing it and how welcome they are to come to you!
5.What is your favourite brand and why?
I love my Guess handbag and travelling set. The quality and longevitiy of the product, and it’s stylish and imperial brand.
6. What has been your biggest marketing success?
Facebook – has been a great tool for promoting deals just updating information. It’s an extra way of someone being able to contact me, and book online if they can’t call!
7. What do you know now that you wish you had known when you were establishing your business?
I thought I was organised but I wasn’t organised enough. Learning how to time manage – I used to juggle too many things and I have learned a lot from that. And definitely getting a good book keeper- that really helps!
8. What is your proudest achievement so far?
Hiring my apprentice Ellie, she is fantastic and it is great to be expanding enough to have an employee!