Mel Carrero is the new Marketing Manager at Cake Marketing who has a passion for all things marketing.

Coming from the gorgeous coastal town of Port Macquarie to Lismore to complete a Bachelor of Media degree minoring in Marketing in 2006, Mel fell in love with the Northern Rivers region because of the diversity of the people that live in the area.

Since completing her degree in 2009 she has been lending her media and marketing skills to local non-profit organisations such as the Lismore Fashion Society and the North Coast Entertainment Industry Association’s Dolphin Awards.

Mel’s professional background lies in retail and journalism, and has been working as a freelance writer for the Northern Rivers Echo for the past year. Mel is a natural promoter and is always seeing the marketing opportunities for business.

By looking at things from a creative perspective, Mel has a way of setting businesses apart from their competitors through innovative ideas and with her dynamic and driven attitude; she makes marketing come to life.

Mel loves online marketing and social media and has her own fashion blog, so if you ever need to know if your tie is ugly, she’ll give it to you straight!

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