The new Bourke Love television commercial will reinforce their brand them perfectly: as local, straight-talking lawyers that have a great sense of humour.
We love our clients, Bourke Love lawyers, a dedicated compensation firm based in Ballina and Lismore. They are local and proud of it, they have a great sense of humour and are marketing savvy, and it’s really going to shine through when their newest television commercials begin to air in just over a month.
Bourke Love are straight-talking, empathetic and understanding lawyers, but most importantly they are local. They are Northern Rivers, they don’t come from a big city corporation – they’re here to help you.
When Martin Chatterton, writer and graphic artist came up with the concept and script for the advert, we all knew it was a winner for the branding of Bourke Love. It shows people what they’re all about, and it was brilliant for me and the rest of the team seeing that vision come to life last week.
We were lucky enough to get great weather over the three days of shooting, but even luckier to have a crew that over three days became a little family: Shawn and Martin from Rehab Visual Constructions, who were there filming, sound recording and helping the whole vision become a reality; Martin Chatterton, who directed the shoot and actors to make things appear how they did on paper, he also brought along his son Danny one of the days, who was an amazing help.
Then there were the actors, oh the actors. Playing our hero role was Glenn Engels, from just over the boarder (forgive him), he came to us with the help of local company, Gilchrist Casting, and he was perfect for our Steve Irwin-esque main man. Then there were the ‘big city lawyers’, Jesse Matthews-Cooke and Brian Pamphilon, who kept the whole crew in hysterics most of the time, if they weren’t pulling funny faces (or Brian wasn’t channelling Charlie Sheen), they were singing at the top of their lungs together, which resulted in a musical tagline being recorded. A big thanks to George Gooley Menswear for generously dressing our stars!
After the three days, there was talks of a short film, or a feature film being created from these ads, so we were all very happy with how it went – I know I was!