Increased brand awareness through circulation of 7,500 copies, including insertion into Northern Rivers Business Magazine.
Client: Lismore City Printery
Campaign: Impress – 60th Anniversary newsletter
Objectives: to produce a newsletter signifying the 60th Anniversary of LCP, which was also designed to increase awareness of the organisation and provide added value for existing and potential clients through useful content that can be practically applied. Cake Marketing’s role included project management, naming the publication, and writing, editing and sourcing the content.
Results: increased brand awareness through circulation of 7,500 copies, including insertion into Northern Rivers Business Magazine. The second issue is also now available on the Lismore City Printery website.