Written by:
matt
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Published
October 10, 2012
Enthralled by books local author Bronwyn Thirkell introduces us to her new book 'One Sunny Day' and lets us in on her writing secrets
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Also posted in Cake Blog, Guest Blogger, PR
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Tagged Australia, Balli, book, branding, cake marketing, children, Coastal Kids Magazine, guest blogger, holiday, In the Pink Ice Creamery, Karen Etherington, Lake Ainsworth, Lennox Head, One Sunny Day, Seven Mile Beach, The Boat Channel, tourism
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Written by:
mel
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Published
June 20, 2012
Mel talks about our newly released Marketing Mentoring package - a great way to be introduced to the world of marketing.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged A Piece of Cake, Australia, branding, business, cake marketing, events, Katie O'Rourke, lavish floral design, Lismore, Lismore Business Awards, marketing, marketing manager, Marketing Mentor, Mel Carrero, objectives, PR Mentoring, retail, shopping, social media
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Written by:
katie
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Published
May 17, 2012
With two major events in a span of merely four days this past week could certainly be described as whirlwind! But were they successful?
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Also posted in Cake Blog, Events, Marketing, PR
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Tagged Amenities, Attendees, Australia, branding, business, cake marketing, City Centre Manager, Decor, Event Planning, events, IT, Jodie Fox, Katie O'Rourke, Lighting, Lismore, marketing, Mother's Day, pr, Return on Investment, Security, Shoes of Prey, signage, Sound, Sponsors, Stakeholders, Suppliers, Survey Monkey, Transport, Venue, Weather
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Written by:
katie
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Published
April 13, 2012
We are very excited at Cake Marketing to be part of this special Lismore event, The Stella Network presents JODIE FOX from Shoes of Prey and Sneaking Duck. Jodie Fox is now co-founder of and manages communications for Shoes of Prey and Sneaking Duck. Jodie went to school in Lismore and studied law and international business at Griffith University in QLD. After co-founding multi-million dollar global enterprise Shoes of Prey, an online custom design shoe company with Michael Knapp and Michael Fox in 2009, the team were joined by Mark Capps to co-found Sneaking Duck, a fashion glasses online store, in October...
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail
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Tagged Australia, business, cake marketing, corporate, cosmopolitan, deb marks weddings and occasions, design, erinlouisewilson.com, facebook, fashion, glasses, grazia, Griffith University, international business, Jodie Fox, Katie O'Rourke, kim berger, lavish floral design, law, Lismore, Lismore Come to the Heart, lismore turf club, Mark Capps, Mel Carrero, melle veronesi photography, Michael Fox, Michael Knapp, mylense photography, online, oprah, QLD, rebecca battista, Sharon Dowling, shoes, Shoes of Prey, Smart Company, sneaking duck, sticky tickets., telstra business woman, The Stella Network, trinity catholic college, wicked waiters
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Written by:
mel
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Published
April 10, 2012
Mel talks about getting the best PR (public relations) for your organisation or charity - simple tips to get your event or charity noticed.
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Also posted in Cake Blog, Events, Marketing, Non Profit, Online, PR, Social Media
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Tagged Australia, board meetings, branding, business, cake marketing, charity, committee, community, Emily Patch, Katie O'Rourke, Lismore, media, Mel Carrero, newspapers, organisation, photography, pr, public relations, Relay for Life, social media, sponsorship, television
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Written by:
katie
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Published
April 5, 2012
Nathan Eyers is 25 years old and lives in Lismore. He’s the project manager of The Back Alley Gallery (B.A.G), and has been thinking about this project for nearly 2 years, and actually putting paint on the walls for almost 12 months. He said there were lots of steps along the way… mind numbing political hoops, locating business owners, digging up local, inter state and international artists and trying to make the project as original as possible. (He said with absolutely no experience to use as to how to go about the whole thing…Its been a challenge). “The first step was to draw up a...
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Also posted in Cake Blog, Events, Guest Blogger, Non Profit, PR
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Tagged art, art in the heart, Australia, back alley gallery, business, cake marketing, Eggins Lane, graffiti, guest blogger, Lismore, Lismore Come to the Heart, Mel Carrero, Nathan Eyres, photography, spray paint, street art, urban art
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Written by:
katie
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Published
April 4, 2012
Katie lets you in on which sites are her fave sources for info and advice when it comes to business, and more specifically marketing. Their e-newsletters are great for the latest business information in bite-sized pieces.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged Amanda Gome, Australia, Australian Businesswomen's Network, bloggers, blogs, BRW, business, Business Chicks, business directory, cake marketing, community, e-newsletter, Emma Isaacs, entrepreneur, expert, female, finance, forums, fundraising efforts, Katie O'Rourke, Latte magazine, legal, marketing, medium business, mentoring, news, online, profiles, small business, Smart Company, StartUp Smart, strategic partnerships, tax, The Australian Financial Review, training, women
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Written by:
katie
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Published
March 26, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray or simply because they have a shopping addiction. This week, Mel talks about her un-dying love for Frankie Magazine.
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Also posted in Brands we love, Cake Blog, Marketing, PR, Retail
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Tagged Australia, benjamin law, books, brands we love, daniel evans, fashion, frankie magazine, jo walker, Katie O'Rourke, Lismore, louise bannister, magazine, marieke hardy, marketing, Mel Carrero, morrison media, the smith journal, writers, writing
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Written by:
katie
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Published
March 15, 2012
Local salon owner Jessica Briggs talks about establishing her own business, Gloss Hair Artistry.
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Also posted in Cake Blog, Guest Blogger, Marketing, PR
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Tagged apprentice, Australia, beauty, branding, business, cake marketing, design, events, fashion, Gloss Hair Artistry, guest blogger, hair, jessica briggs, Lismore, magellan, makeup, marketing, salon
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Written by:
katie
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Published
March 13, 2012
Last week marked the one year anniversary for Katie's role as City Centre Manager for Lismore City Council. It has been a fantastic year filled with great events, businesses and helping brand our little gem of a town that always leaves a mark on anyone who visits or lives here. In this blog we share the letter Katie sent out to local businesses in reflection of the year that was.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged Australia, back alley gallery, branding, business, cake marketing, carols by candlelight, City Centre Manager, come to the heart, events, Katie O'Rourke, lantern parade, Lismore, Lismore Business Promotion Program, Lismore City Hall, lismore cup, lismore turf club, marketing, Northern Rivers, Northern Rivers Echo, Northern Star, online, retail, sample food festival, sample magazine, shopping, The Stella Network, tropical fruits festival
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