Enthralled by books local author Bronwyn Thirkell introduces us to her new book 'One Sunny Day' and lets us in on her writing secrets
Also posted in Cake Blog, Guest Blogger, PR
Tagged Australia, Balli, book, branding, cake marketing, children, Coastal Kids Magazine, guest blogger, holiday, In the Pink Ice Creamery, Karen Etherington, Lake Ainsworth, Lennox Head, One Sunny Day, Seven Mile Beach, The Boat Channel, tourism
Candice Naughtin works for Westfield after winning the Stylist's Apprentice - she tells Cake Marketing a little about her life in the fashion world.
Also posted in Cake Blog, Guest Blogger, PR, Retail
Tagged Brisbane, cake marketing, candice naughtin, fashion, gok, guest blogger, Katie O'Rourke, Lismore, Mel Carrero, styling, stylist, the stylists apprentice, westfield
Mel talks about our newly released Marketing Mentoring package - a great way to be introduced to the world of marketing.
Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
Tagged A Piece of Cake, Australia, branding, business, cake marketing, events, Katie O'Rourke, lavish floral design, Lismore, Lismore Business Awards, marketing, marketing manager, Marketing Mentor, Mel Carrero, objectives, PR Mentoring, retail, shopping, social media
Exposing Relay For Life to a different, social media savvy target was a goal in Cake Marketing's Relay For Life strategic plan this year.
Also posted in Cake Blog, Marketing, Non Profit, PR
Tagged cake marketing, Cancer Council, Emily Patch, Katie O'Rourke, Lismore, lismore and villages relay for life, Mel Carrero, Relay for Life, The Chubby Fashionista
Mel talks about her brand love for one of Lismore’s biggest events, the Lismore Lantern Parade (on this Saturday night). LOGO: Reminds me of the lanterns immediately. The orange and yellow tones are exactly the tones that the lanterns create on that magical evening! Logo created by Dogwhistle Creative. How we met: I have to admit something… last year was my first Lantern Parade! How sad! I was always away or doing something when it was on. But I can tell you this: When I did go I was just as excited as the children I was watching it with!...
Also posted in Brands we love, Cake Blog, Events, Marketing, Non Profit, PR
Tagged brands we love, cake marketing, come to the heart, event, family, Katie O'Rourke, lanterns, Lismore, lismore lantern parade, Mel Carrero, parade
LOGO:It suggests imperial, it is modern but classic and when printed on their products has a touch of gold. How we met: My friend Shannon introduced me to her Montego Bay candle, which is the sweetest scent on Earth. I have bought the soap, two mini candles and finally gave in to the big candle this week. Why we are still together: It’s a new relationship but I know that Katie has been in love with them for a long time, trying new flavours and what not. I don’t know if I could leave Montego Bay! Why do I love them...
Also posted in Brands we love, Cake Blog, Marketing, PR
Tagged brands, brands we love, cake marketing, candles, glasshouse, Katie O'Rourke, marketing, Mel Carrero, scent
Katie might kill me when she sees this, but since recently it was my first anniversary with Cake Marketing, I'd thought I'd share why I love this brand and how proud I am to be part of it! Mel
With two major events in a span of merely four days this past week could certainly be described as whirlwind! But were they successful?
Also posted in Cake Blog, Events, Marketing, PR
Tagged Amenities, Attendees, Australia, branding, business, cake marketing, City Centre Manager, Decor, Event Planning, events, IT, Jodie Fox, Katie O'Rourke, Lighting, Lismore, marketing, Mother's Day, pr, Return on Investment, Security, Shoes of Prey, signage, Sound, Sponsors, Stakeholders, Suppliers, Survey Monkey, Transport, Venue, Weather
With Mother’s Day just in the rear vision I wanted to reflect on the women who inspire me, who have had a significant impact on my life and whom I deeply respect.
Also posted in Cake Blog
Tagged branding, business, businesswoman, cake marketing, Holly Marks, Jackie O'Rourke, Katie O'Rourke, Kylie Minogue, marketing, Mother's Day, oprah, personal branding
What a fabulous year it has been working for Cake Marketing!
Also posted in Cake Blog, Guest Blogger
Tagged business, cake marketing, clients, fashion, heels, Katie O'Rourke, La Baracca, Lismore, marketing, Mel Carrero, NORPA, Relay for Life, Republic of Coffee, retail, Simon Baker, The Chubby Fashionista