Five tips to 2012 success
Katie talks about those dreaded quiet months for retail, and how you can use the down time to your advantage
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Also posted in Cake Blog, Marketing, Online, Retail, Social Media
Tagged Australia, branding, Brisbane, business, cake marketing, christmas, City Centre Manager, design, dirtbox, fashion, Katie O'Rourke, Lismore, Little Polli and the Blackbird, marketing, Mel Carrero, merchandising, Northern Rivers, online, queen street mall, retail, shopping, tips
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Make Christmas your retail heaven
Katie talks about the Christmas just passed, figures on the decline, figures on the rise and how to make the most of the gift-giving season next year!
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Also posted in Cake Blog, Marketing, PR, Retail
Tagged Australia, bricks-and-mortar, business, cake marketing, cash flow, christmas, consumer behaviour, cooperative advertising, Crossmark, customer service, database marketing, gift certificates, Jodie Fox, Katie O'Rourke, Kevin Moore, Lismore, luxury, Michael Fox, new staff, online, point of sale, product offering, retail, sales, Shoes of Prey, shopping, small business, staff, Start Up Smart, store format, strategy, survey, target audience, The Retail Trifecta, tips, VIP nights, visual merchandising
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All we want for Christmas…
Holidays, friends and family and of course little indulgence. Here we lust after the top 5 on our Wish-List...
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Also posted in Brands we love, Cake Blog, PR
Tagged Bradley Cooper, business, cake marketing, christmas, Frankie, iPad, Katie O'Rourke, Lismore, marketing, Mel Carrero, Mojito, Napoleon Perdis, photography, retail, Samantha Wills, SLR Camera, Spain, Vanity Fair, Yves Saint Laurent
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saying thank you
I am a believer in the handwritten note and manners. This festive season I encourage you to rediscover the joy of sending a handwritten note to those who have supported you and your business. Simple as it may seem, this goes a long way in the digital age.
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Also posted in Cake Blog, Marketing
Tagged christmas, marketing, personalised marketing
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