Written by:
katie
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Published
May 17, 2012
With two major events in a span of merely four days this past week could certainly be described as whirlwind! But were they successful?
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Also posted in Cake Blog, Events, Marketing, PR
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Tagged Amenities, Attendees, Australia, branding, business, cake marketing, City Centre Manager, Decor, Event Planning, events, IT, Jodie Fox, Katie O'Rourke, Lighting, Lismore, marketing, Mother's Day, pr, Return on Investment, Security, Shoes of Prey, signage, Sound, Sponsors, Stakeholders, Suppliers, Survey Monkey, Transport, Venue, Weather
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Written by:
katie
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Published
March 13, 2012
Last week marked the one year anniversary for Katie's role as City Centre Manager for Lismore City Council. It has been a fantastic year filled with great events, businesses and helping brand our little gem of a town that always leaves a mark on anyone who visits or lives here. In this blog we share the letter Katie sent out to local businesses in reflection of the year that was.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged Australia, back alley gallery, branding, business, cake marketing, carols by candlelight, City Centre Manager, come to the heart, events, Katie O'Rourke, lantern parade, Lismore, Lismore Business Promotion Program, Lismore City Hall, lismore cup, lismore turf club, marketing, Northern Rivers, Northern Rivers Echo, Northern Star, online, retail, sample food festival, sample magazine, shopping, The Stella Network, tropical fruits festival
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Written by:
katie
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Published
March 8, 2012
Gary Watson from Watson Racing guest blogs and tells us a little about his business which sounds like a lot of fun with big boys (and girls!) toys!
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Also posted in Cake Blog, Guest Blogger, PR
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Tagged Australia, Ballina, branding, business, cake marketing, City Centre Manager, gary watson racing, gold coast, guest blogger, jet ski, Katie O'Rourke, Lismore, marketing, Mel Carrero, motec, yamaha
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Written by:
katie
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Published
February 27, 2012
Collaborative marketing, or put simply, businesses working with other businesses is a great addition to your marketing mix.
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Also posted in Cake Blog, Events, Marketing, Retail
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Tagged Aston Martin, blog, Brand Beckham, branding, budget, business, City Centre Manager, Collaborative Marketing, database, Disney, Emirates, facebook, fusion marketing, Harris Cycles, holidayautos.co.uk, horizontal marketing, Inspired Youth Performing Arts, James Bond, Katie O'Rourke, lastminute.com, Lismore Shoes, Madhouse Discount Variety, marketing, McDonald's, measurement, Mum 'n' Me Maternity, online, outdoor, Pepsi, radio, Red C Marketing, retail, shopping, social media, Southern Cross Ten, strategic alliance, target audience, television, tips, VIP night, website, word of mouth
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Written by:
katie
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Published
February 14, 2012
Katie talks about those dreaded quiet months for retail, and how you can use the down time to your advantage
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Also posted in Cake Blog, Marketing, Online, Retail, Social Media
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Tagged Australia, branding, Brisbane, business, cake marketing, christmas, City Centre Manager, design, dirtbox, fashion, Katie O'Rourke, Lismore, Little Polli and the Blackbird, marketing, Mel Carrero, merchandising, Northern Rivers, online, queen street mall, retail, shopping, tips
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Written by:
katie
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Published
January 20, 2012
The Back Alley Gallery. Our vision: to see the laneways of Lismore’s City Centre, be revitalised into evolving precincts showcasing public art.
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Also posted in Cake Blog, Events, Non Profit
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Tagged Anti-Pro, branding, business, cake marketing, City Centre Manager, Coffs Harbour, Eggins Lane, Fintan Magee, gritty, Guido van Helten, julla, Katie O'Rourke, kiki, laneway, Larkin Lane, Lismore, Lismore Business Promotion Program, marketing, marketing mix, Nathan Eyres, Northern Rivers, Oldenberg Germany, Salvation Army, Sbek, street art, The Back Alley Gallery
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Written by:
katie
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Published
September 8, 2011
Wearing a different hat as The Chubby Fashionista, I got to see the Fashion in the Heart photo shoot from behind the scenes. Local fashion has never been better!
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Also posted in Cake Blog
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Tagged 925 Silver, Annabella's Beauty, Birdcage, Bondfields, Boutique 2000, branding, cake marketing, Candi Hellyar, Chrystalis, City Centre Manager, design, Etika, Fashion in the Heart, George Gooley Menswear, Glam Doll Beauty, Glamour Hair Design, Gloss Hair Artistry, Hair Embassy, Hortons, Jean House, Katie O'Rourke, Lismore, Lismore Come to the Heart, Lismore Shoes, Little Polli and the Blackbird, Man to Man, marketing, Mel Carrero, Northern Rivers, Photography by NATSKY, PomStar, Professional Make Up by Lisa Williams, retail, Sarasa, Shartan Hair Studio, Shoo La La, shopping, Sobi Lismore, Tahiti Hut, The Black Angel, The Boys, The Chubby Fashionista, The Republic of Coffee Espresso Bar, website, Winks
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Written by:
katie
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Published
August 6, 2011
'Trust your instincts, take risks and be brave enough to walk away, and it will all be ok.'
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Also posted in Cake Blog, Events, Marketing, Online, PR
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Tagged Amy Camelleri, Barefoot Basics, branding, business, cake marketing, City Centre Manager, events, Katie O'Rourke, Lismore, Lismore City Council, Lyloh, marketing, online, Queensland University of Technology, Rebekka Battista, Rochelle Stone, Sharon Dowling, social media, Source Bottle, Southern Cross University, The Stella Network, website
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Written by:
katie
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Published
May 31, 2011
Nights like these are a reminder of how passion, determination and hard work results in dreams being fulfilled and is a great motivator to strive to achieve your own goals.
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Also posted in Cake Blog, Events, Retail
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Tagged business, cake marketing, City Centre Manager, events, In Your Dreams - Home Exotics, Katie O'Rourke, Lismore, Lismore Business Promotion Program, Lismore Florist, Little Polli and the Blackbird, marketing, Northern Star, retail, Shoo La La, shopping
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Written by:
katie
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Published
May 6, 2011
This Mother's Day, Lismore, the heart of the Northern Rivers will come alive with retail stores, cafes and restaurants open and live entertainment.
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Also posted in Cake Blog, Marketing, PR, Retail
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Tagged business, cake marketing, City Centre Manager, events, Katie O'Rourke, Lismore, marketing, Northern Star, retail, shopping
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