Katie talks about the Christmas just passed, figures on the decline, figures on the rise and how to make the most of the gift-giving season next year!
Also posted in Cake Blog, Marketing, PR, Retail
Tagged Australia, bricks-and-mortar, business, cake marketing, cash flow, christmas, consumer behaviour, cooperative advertising, Crossmark, customer service, database marketing, gift certificates, Jodie Fox, Katie O'Rourke, Kevin Moore, Lismore, luxury, Michael Fox, new staff, online, point of sale, product offering, retail, sales, Shoes of Prey, shopping, small business, staff, Start Up Smart, store format, strategy, survey, target audience, The Retail Trifecta, tips, VIP nights, visual merchandising
The online retails vs shop front debate continues, and Southern Cross University journalism student Gabi Jeffery asks the hard questions and suggests that retailers move with technology, not against it.
Also posted in Cake Blog, Guest Blogger, Marketing, Online, Retail, Social Media
Tagged Australia, branding, cake marketing, database marketing, David Jones, e-tailers, facebook, fashion, guest blogger, Katie O'Rourke, Kim Laurie-Winter, Lismore, Lismore Shopping Square, marketing, New Zealand, online, retail, shopping, Sobi Lismore, social media, Southern Cross University, website