Written by:
mel
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Published
June 27, 2012
Natasha Guthrie (also known as Tash) is 28 years old, has a beautiful newborn baby girl, Amelia and lives in Lismore. Born and bred in Lismore, she attended school and university here. When she left high school she applied to enrol in two completely different areas of study, primary school teaching and events and marketing. She was accepted into Southern Cross University and it was there that she studied to be a primary school teacher, which is a professional that she continues to work in and absolutely loves. After spending most of her early 20’s earning a sensible living Tash...
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Written by:
mel
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Published
June 20, 2012
Mel talks about our newly released Marketing Mentoring package - a great way to be introduced to the world of marketing.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged A Piece of Cake, Australia, branding, business, cake marketing, events, Katie O'Rourke, lavish floral design, Lismore, Lismore Business Awards, marketing, marketing manager, Marketing Mentor, Mel Carrero, objectives, PR Mentoring, retail, shopping, social media
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Written by:
katie
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Published
May 17, 2012
With two major events in a span of merely four days this past week could certainly be described as whirlwind! But were they successful?
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Also posted in Cake Blog, Events, Marketing, PR
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Tagged Amenities, Attendees, Australia, branding, business, cake marketing, City Centre Manager, Decor, Event Planning, events, IT, Jodie Fox, Katie O'Rourke, Lighting, Lismore, marketing, Mother's Day, pr, Return on Investment, Security, Shoes of Prey, signage, Sound, Sponsors, Stakeholders, Suppliers, Survey Monkey, Transport, Venue, Weather
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Written by:
katie
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Published
March 15, 2012
Local salon owner Jessica Briggs talks about establishing her own business, Gloss Hair Artistry.
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Also posted in Cake Blog, Guest Blogger, Marketing, PR
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Tagged apprentice, Australia, beauty, branding, business, cake marketing, design, events, fashion, Gloss Hair Artistry, guest blogger, hair, jessica briggs, Lismore, magellan, makeup, marketing, salon
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Written by:
katie
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Published
March 13, 2012
Last week marked the one year anniversary for Katie's role as City Centre Manager for Lismore City Council. It has been a fantastic year filled with great events, businesses and helping brand our little gem of a town that always leaves a mark on anyone who visits or lives here. In this blog we share the letter Katie sent out to local businesses in reflection of the year that was.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged Australia, back alley gallery, branding, business, cake marketing, carols by candlelight, City Centre Manager, come to the heart, events, Katie O'Rourke, lantern parade, Lismore, Lismore Business Promotion Program, Lismore City Hall, lismore cup, lismore turf club, marketing, Northern Rivers, Northern Rivers Echo, Northern Star, online, retail, sample food festival, sample magazine, shopping, The Stella Network, tropical fruits festival
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Written by:
mel
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Published
March 6, 2012
Business events are fun, and after putting together a rush pop-up blog exhibition and launch in January, Mel, along with Katie's great guidance, knows what is important for a great event.
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Also posted in Cake Blog, Events, Marketing, PR
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Tagged branding, business, cake marketing, events, facebook, Katie O'Rourke, Lismore, Lismore Business Promotion Program, marketing, Mel Carrero, social media, The Chubby Fashionista, The Stella Network, tips
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Written by:
katie
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Published
March 1, 2012
Kimberley Galceran is the Venue Manager at FBi Social, Sydney's community radio station FBi Radio's music venue, and also runs her own company Octopus Pi organising events such as Wormwood.
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Also posted in Cake Blog, Guest Blogger
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Tagged artist, Australia, bands, Best Music Venue, business, design, DIY, events, facebook, FBi Radio, Fbi Social, guest blogger, marketing, Mel Carrero, music, New Weird Australia, Octopus Pi, radio, social media, Sydney, TimeOut award, Venue Manager, word of mouth, Wormwood
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Written by:
katie
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Published
February 21, 2012
Mel talks about how to best approach trying to gain exposure in the media from her first hand experience of reading media releases.
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Also posted in Cake Blog, Marketing, PR, Social Media
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Tagged angle, business, cake marketing, events, Katie O'Rourke, marketing, media release, Mel Carrero, Northern Rivers, Northern Rivers Echo, Northern Star, promotion, story, tips, website, writing
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Written by:
katie
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Published
January 30, 2012
In 2012 we will be bringing you a selection of guest bloggers and the first is Mel Carrero, aka The Chubby Fashionista.
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Also posted in Cake Blog, Marketing, Online, Social Media
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Tagged art gallery, blog, branding, business, business cards, cake marketing, events, facebook, Katie O'Rourke, Lismore, marketing, Mel Carrero, Northern Rivers Echo, retail, Shannon Butler, Sportsgirl, The Chubby Fashionista, website
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Written by:
katie
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Published
November 30, 2011
Our latest client has certainly made work fun. Here, Mel talks about her NORPA experience. From the circus to the virtuoso it has been an honour and pleasure working with this cherished and internationally renowned theatre company on their final shows for 2011.
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Also posted in Cake Blog, Events, PR
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Tagged branding, business, cake marketing, David Helfgott, events, Generator, Lismore, Lismore City Hall, marketing, Mel Carrero, NORPA, Northern Rivers, Northern Rivers Performing Arts Inc, Open House, public relations, Shine, The Pitts, theatre
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