Tag Archives: Katie O’Rourke

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Guest blogger: Candice Naughtin from Westfield

Candice Naughtin works for Westfield after winning the Stylist's Apprentice - she tells Cake Marketing a little about her life in the fashion world.

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cake : etcetera

A collection of marketing elements for business, focusing on returning to the underlying basics and mixing in contemporary concepts. Each week, this list will be updated with a new tip, so like us on Facebook to keep updated.

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A piece of cake : Marketing Mentor

Mel talks about our newly released Marketing Mentoring package - a great way to be introduced to the world of marketing.

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In promotion for Relay For Life, Katie and Mel put together a fashion photo shoot using ribbon colours to create awareness. Because the concept was unique, it created PR.

Relay For Life: photo shoot in Volunteer Voice

Exposing Relay For Life to a different, social media savvy target was a goal in Cake Marketing's Relay For Life strategic plan this year.

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Brands we love: Lismore Lantern Parade

Mel talks about her brand love for one of Lismore’s biggest events, the Lismore Lantern Parade (on this Saturday night). LOGO: Reminds me of the lanterns immediately. The orange and yellow tones are exactly the tones that the lanterns create on that magical evening! Logo created by Dogwhistle Creative.  How we met: I have to admit something… last year was my first Lantern Parade! How sad! I was always away or doing something when it was on. But I can tell you this: When I did go I was just as excited as the children I was watching it with!...

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Brands we love: Glasshouse Candles

LOGO:It suggests imperial, it is modern but classic and when printed on their products has a touch of gold. How we met: My friend Shannon introduced me to her Montego Bay candle, which is the sweetest scent on Earth. I have bought the soap, two mini candles and finally gave in to the big candle this week. Why we are still together: It’s a new relationship but I know that Katie has been in love with them for a long time, trying new flavours and what not. I don’t know if I could leave Montego Bay! Why do I love them...

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The Stella Network presents Jodie Fox - Shoes of Prey/Sneaking Duck

the final stage of event planning

With two major events in a span of merely four days this past week could certainly be described as whirlwind! But were they successful?

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Mum & I - Christmas 1980

Women who inspire me

With Mother’s Day just in the rear vision I wanted to reflect on the women who inspire me, who have had a significant impact on my life and whom I deeply respect.

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My Year with Cake

What a fabulous year it has been working for Cake Marketing!

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The Stella Network presents JODIE FOX from Shoes of Prey & Sneaking Duck

We are very excited at Cake Marketing to be part of this special Lismore event, The Stella Network presents JODIE FOX from Shoes of Prey and Sneaking Duck. Jodie Fox is now co-founder of and manages communications for Shoes of Prey and Sneaking Duck. Jodie went to school in Lismore and studied law and international business at Griffith University in QLD. After co-founding multi-million dollar global enterprise Shoes of Prey, an online custom design shoe company with Michael Knapp and Michael Fox in 2009, the team were joined by Mark Capps to co-found Sneaking Duck, a fashion glasses online store, in October...

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