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	<title>cake marketing &#187; Lyloh</title>
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	<description>marketing specialists for small business</description>
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		<title>interview: marketing strategically&#8230;</title>
		<link>http://cakemarketing.com.au/cake-blog/interview-marketing-strategically/</link>
		<comments>http://cakemarketing.com.au/cake-blog/interview-marketing-strategically/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 06:20:00 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Cake Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Amy Camelleri]]></category>
		<category><![CDATA[Barefoot Basics]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cake marketing]]></category>
		<category><![CDATA[City Centre Manager]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Katie O'Rourke]]></category>
		<category><![CDATA[Lismore]]></category>
		<category><![CDATA[Lismore City Council]]></category>
		<category><![CDATA[Lyloh]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Queensland University of Technology]]></category>
		<category><![CDATA[Rebekka Battista]]></category>
		<category><![CDATA[Rochelle Stone]]></category>
		<category><![CDATA[Sharon Dowling]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Source Bottle]]></category>
		<category><![CDATA[Southern Cross University]]></category>
		<category><![CDATA[The Stella Network]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://cakemarketing.com.au/?p=538</guid>
		<description><![CDATA['Trust your instincts, take risks and be brave enough to walk away, and it will all be ok.'
]]></description>
				<content:encoded><![CDATA[<p><a href="http://cakemarketing.com.au/wp-content/uploads/2010/09/web-katieheadshotv1.jpg"><img class="alignleft size-medium wp-image-126" title="web-katieheadshotv1" src="http://cakemarketing.com.au/wp-content/uploads/2010/09/web-katieheadshotv1-220x220.jpg" alt="" width="220" height="220" /></a>Recently I responded to a call out by <a href="http://www.thesourcebottle.com/" target="_blank">Source Bottle </a>from <a href="http://barefootbasics.com.au/" target="_blank">Barefoot Basics </a>seeking to interview business women as part of a &#8216;<a href="http://barefootbasics.com.au/index.php/category/15-questions-interview-series/" target="_blank">15 Questions Series</a>&#8216;. This lead me to &#8216;meet&#8217; the wonderful Rochelle from Barefoot Basics, and so the interview commenced as most do these days through the joys of technology.</p>
<p>The questions started easily with my greatest indulgence and favourite cocktail (mmm&#8230;mojitos!) but then as they continued I was forced to reflect on my past and how I came to be sitting here being interviewed.</p>
<p>I really enjoyed working with Rochelle on this project and would like to thank her sincerely for including me. It allowed me to learn more about myself and I hope you enjoy reading the interview. Please also take some time to also read the interviews of the other contributors who all have their own experiences and stories to share and be inspired by, such as designer Amy Camilleri of <a href="http://www.lyloh.com/">Lyloh</a>.</p>
<p>To see the full interview visit: <a href="http://barefootbasics.com.au/index.php/2011/08/marketing-strategically-for-long-term-results-15-questions-with-katie-orourke-of-cake-marketing/ " target="_blank">Marketing Strategically for Long Term Results with Katie O&#8217;Rourke, Cake Marketing</a></p>
<p>Barefoot Basics provides opportunities to educate, inspire, support and promote current and future generations of Australian Women in Business. <a href="http://barefootbasics.com.au/" target="_blank">Visit their site here</a>.</p>
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