cake marketing | Mel Carrero

Guest blogger: Candice Naughtin from Westfield

Written by: mel | Published July 25, 2012

Candice Naughtin works for Westfield after winning the Stylist's Apprentice - she tells Cake Marketing a little about her life in the fashion world.

Also posted in Cake Blog, Guest Blogger, PR, Retail | Tagged Brisbane, cake marketing, candice naughtin, fashion, gok, guest blogger, Katie O'Rourke, Lismore, Mel Carrero, styling, stylist, the stylists apprentice, westfield | Leave a comment

A piece of cake : Marketing Mentor

Written by: mel | Published June 20, 2012

Mel talks about our newly released Marketing Mentoring package - a great way to be introduced to the world of marketing.

Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media | Tagged A Piece of Cake, Australia, branding, business, cake marketing, events, Katie O'Rourke, lavish floral design, Lismore, Lismore Business Awards, marketing, marketing manager, Marketing Mentor, Mel Carrero, objectives, PR Mentoring, retail, shopping, social media | Leave a comment

In promotion for Relay For Life, Katie and Mel put together a fashion photo shoot using ribbon colours to create awareness. Because the concept was unique, it created PR.

Relay For Life: photo shoot in Volunteer Voice

Written by: mel | Published June 20, 2012

Exposing Relay For Life to a different, social media savvy target was a goal in Cake Marketing's Relay For Life strategic plan this year.

Also posted in Cake Blog, Marketing, Non Profit, PR | Tagged cake marketing, Cancer Council, Emily Patch, Katie O'Rourke, Lismore, lismore and villages relay for life, Mel Carrero, Relay for Life, The Chubby Fashionista | Leave a comment

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Brands we love: Lismore Lantern Parade

Written by: mel | Published June 18, 2012

Mel talks about her brand love for one of Lismore’s biggest events, the Lismore Lantern Parade (on this Saturday night). LOGO: Reminds me of the lanterns immediately. The orange and yellow tones are exactly the tones that the lanterns create on that magical evening! Logo created by Dogwhistle Creative. How we met: I have to admit something… last year was my first Lantern Parade! How sad! I was always away or doing something when it was on. But I can tell you this: When I did go I was just as excited as the children I was watching it with!...

Also posted in Brands we love, Cake Blog, Events, Marketing, Non Profit, PR | Tagged brands we love, cake marketing, come to the heart, event, family, Katie O'Rourke, lanterns, Lismore, lismore lantern parade, Mel Carrero, parade | Leave a comment

Brands we love: Glasshouse Candles

Written by: mel | Published June 4, 2012

LOGO:It suggests imperial, it is modern but classic and when printed on their products has a touch of gold. How we met: My friend Shannon introduced me to her Montego Bay candle, which is the sweetest scent on Earth. I have bought the soap, two mini candles and finally gave in to the big candle this week. Why we are still together: It’s a new relationship but I know that Katie has been in love with them for a long time, trying new flavours and what not. I don’t know if I could leave Montego Bay! Why do I love them...

Also posted in Brands we love, Cake Blog, Marketing, PR | Tagged brands, brands we love, cake marketing, candles, glasshouse, Katie O'Rourke, marketing, Mel Carrero, scent | 1 Comment

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My Year with Cake

Written by: katie | Published May 2, 2012

What a fabulous year it has been working for Cake Marketing!

Also posted in Cake Blog, Guest Blogger | Tagged business, cake marketing, clients, fashion, heels, Katie O'Rourke, La Baracca, Lismore, marketing, Mel Carrero, NORPA, Relay for Life, Republic of Coffee, retail, Simon Baker, The Chubby Fashionista | Leave a comment

The Stella Network presents JODIE FOX from Shoes of Prey & Sneaking Duck

Written by: katie | Published April 13, 2012

We are very excited at Cake Marketing to be part of this special Lismore event, The Stella Network presents JODIE FOX from Shoes of Prey and Sneaking Duck. Jodie Fox is now co-founder of and manages communications for Shoes of Prey and Sneaking Duck. Jodie went to school in Lismore and studied law and international business at Griffith University in QLD. After co-founding multi-million dollar global enterprise Shoes of Prey, an online custom design shoe company with Michael Knapp and Michael Fox in 2009, the team were joined by Mark Capps to co-found Sneaking Duck, a fashion glasses online store, in October...

Also posted in Cake Blog, Events, Marketing, Online, PR, Retail | Tagged Australia, business, cake marketing, corporate, cosmopolitan, deb marks weddings and occasions, design, erinlouisewilson.com, facebook, fashion, glasses, grazia, Griffith University, international business, Jodie Fox, Katie O'Rourke, kim berger, lavish floral design, law, Lismore, Lismore Come to the Heart, lismore turf club, Mark Capps, Mel Carrero, melle veronesi photography, Michael Fox, Michael Knapp, mylense photography, online, oprah, QLD, rebecca battista, Sharon Dowling, shoes, Shoes of Prey, Smart Company, sneaking duck, sticky tickets., telstra business woman, The Stella Network, trinity catholic college, wicked waiters | Leave a comment

Guest blogger: Rhian Paton-Kelly from Far North Coast office of Cancer Council NSW

Written by: katie | Published April 12, 2012

Rhian Paton-Kelly is the Regional Programs Coordinator in the Far North Coast office of Cancer Council NSW. She graduated mid way through 2010 with a bachelor in Public Health Nutrition from Griffith University Gold Coast. She began my career with Queensland Health in physical activity and nutrition promotion in the Gold Coast Population Health Unit. From there, she moved back to my home town of Byron Bay and the same time a position came up with Cancer Council NSW. She has been in this role of RPC for over a year now, and works to the northern half of the far...

Also posted in Cake Blog, Guest Blogger, Non Profit | Tagged cake marketing, Cancer Council, charity, guest blogger, Katie O'Rourke, Lismore, lismore and villages relay for life, Mel Carrero, Relay for Life, rhian paton-kelly, Southern Cross University | Leave a comment

Great PR for your charity or non-profit organisation

Written by: mel | Published April 10, 2012

Mel talks about getting the best PR (public relations) for your organisation or charity - simple tips to get your event or charity noticed.

Also posted in Cake Blog, Events, Marketing, Non Profit, Online, PR, Social Media | Tagged Australia, board meetings, branding, business, cake marketing, charity, committee, community, Emily Patch, Katie O'Rourke, Lismore, media, Mel Carrero, newspapers, organisation, photography, pr, public relations, Relay for Life, social media, sponsorship, television | 1 Comment

Karen Walker has expanded into several brands

Brands we love: Karen Walker eyewear

Written by: katie | Published April 9, 2012

This week, Mel talks about her lusting for a pair of perfect Karen Walker sunglasses.

Also posted in Brands we love, Cake Blog, Marketing, PR, Retail | Tagged brand, branding, brands we love, business, cake marketing, fashion, karen walker, karen walker eyewear, Katie O'Rourke, label, Lismore, logo, Mel Carrero, New Zealand, styling, sunglasses, sunnies, The Chubby Fashionista | Leave a comment

Tag Archives: Mel Carrero

Guest blogger: Candice Naughtin from Westfield

A piece of cake : Marketing Mentor

Relay For Life: photo shoot in Volunteer Voice

Brands we love: Lismore Lantern Parade

Brands we love: Glasshouse Candles

My Year with Cake

The Stella Network presents JODIE FOX from Shoes of Prey & Sneaking Duck

Guest blogger: Rhian Paton-Kelly from Far North Coast office of Cancer Council NSW

Great PR for your charity or non-profit organisation

Brands we love: Karen Walker eyewear

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