Last week marked the one year anniversary for Katie's role as City Centre Manager for Lismore City Council. It has been a fantastic year filled with great events, businesses and helping brand our little gem of a town that always leaves a mark on anyone who visits or lives here. In this blog we share the letter Katie sent out to local businesses in reflection of the year that was.
Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
Tagged Australia, back alley gallery, branding, business, cake marketing, carols by candlelight, City Centre Manager, come to the heart, events, Katie O'Rourke, lantern parade, Lismore, Lismore Business Promotion Program, Lismore City Hall, lismore cup, lismore turf club, marketing, Northern Rivers, Northern Rivers Echo, Northern Star, online, retail, sample food festival, sample magazine, shopping, The Stella Network, tropical fruits festival
Mel talks about how to best approach trying to gain exposure in the media from her first hand experience of reading media releases.
Also posted in Cake Blog, Marketing, PR, Social Media
Tagged angle, business, cake marketing, events, Katie O'Rourke, marketing, media release, Mel Carrero, Northern Rivers, Northern Rivers Echo, Northern Star, promotion, story, tips, website, writing
In 2012 we will be bringing you a selection of guest bloggers and the first is Mel Carrero, aka The Chubby Fashionista.
Also posted in Cake Blog, Marketing, Online, Social Media
Tagged art gallery, blog, branding, business, business cards, cake marketing, events, facebook, Katie O'Rourke, Lismore, marketing, Mel Carrero, Northern Rivers Echo, retail, Shannon Butler, Sportsgirl, The Chubby Fashionista, website
As part of the plan to revitalise the city centre of Lismore, Cake Marketing, under the management of Katie O'Rourke has set up a day of music, food and shopping for Mother's Day this Sunday 8th May.
Also posted in Cake Blog, PR
Tagged business, cake marketing, City Centre Manager, event, food, Katie O'Rourke, Lismore, marketing, music, Northern Rivers Echo, promotion, retail, shopping
Katie O'Rourke, managing director of Cake Marketing, which was recently awarded the contract for City Centre Manager Lismore, talks about how market-based events are revitalising the city centre in Lismore, NSW.