Written by:
katie
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Published
March 13, 2012
Last week marked the one year anniversary for Katie's role as City Centre Manager for Lismore City Council. It has been a fantastic year filled with great events, businesses and helping brand our little gem of a town that always leaves a mark on anyone who visits or lives here. In this blog we share the letter Katie sent out to local businesses in reflection of the year that was.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged Australia, back alley gallery, branding, business, cake marketing, carols by candlelight, City Centre Manager, come to the heart, events, Katie O'Rourke, lantern parade, Lismore, Lismore Business Promotion Program, Lismore City Hall, lismore cup, lismore turf club, marketing, Northern Rivers, Northern Rivers Echo, Northern Star, online, retail, sample food festival, sample magazine, shopping, The Stella Network, tropical fruits festival
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Written by:
katie
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Published
February 21, 2012
Mel talks about how to best approach trying to gain exposure in the media from her first hand experience of reading media releases.
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Also posted in Cake Blog, Marketing, PR, Social Media
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Tagged angle, business, cake marketing, events, Katie O'Rourke, marketing, media release, Mel Carrero, Northern Rivers, Northern Rivers Echo, Northern Star, promotion, story, tips, website, writing
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Written by:
katie
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Published
February 14, 2012
Katie talks about those dreaded quiet months for retail, and how you can use the down time to your advantage
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Also posted in Cake Blog, Marketing, Online, Retail, Social Media
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Tagged Australia, branding, Brisbane, business, cake marketing, christmas, City Centre Manager, design, dirtbox, fashion, Katie O'Rourke, Lismore, Little Polli and the Blackbird, marketing, Mel Carrero, merchandising, Northern Rivers, online, queen street mall, retail, shopping, tips
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Written by:
katie
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Published
February 9, 2012
Mayor of Lismore, Jenny Dowell does a guest blog for Cake Marketing - we're so excited to have her on board as our first guest blogger because she is a constant inspiration not only to us at Cake Marketing and the people of Lismore, but to women everywhere!
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Also posted in Cake Blog, Guest Blogger
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Tagged Australia, breast cancer, cake marketing, Cancer Council, guest blogger, jenny dowell, Katie O'Rourke, Lismore, Lismore City Council, Lismore Rainforest Botanic Gardens, marketing, Mel Carrero, Melbourne, National Year of Reading, Northern Rivers, The Chubby Fashionista
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Written by:
katie
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Published
February 8, 2012
Wondering how to please your loved one this Valentine's Day? Katie and Mel have some local solutions for both the ladies and men that you love.
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Also posted in Cake Blog, Retail
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Tagged Australia, branding, business, cake marketing, florist, Katie O'Rourke, la vida, Lismore, Little Polli and the Blackbird, Mel Carrero, NORPA, Northern Rivers, shopping, summerland sports, The Chubby Fashionista, valentines day
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Written by:
katie
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Published
January 20, 2012
The Back Alley Gallery. Our vision: to see the laneways of Lismore’s City Centre, be revitalised into evolving precincts showcasing public art.
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Also posted in Cake Blog, Events, Non Profit
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Tagged Anti-Pro, branding, business, cake marketing, City Centre Manager, Coffs Harbour, Eggins Lane, Fintan Magee, gritty, Guido van Helten, julla, Katie O'Rourke, kiki, laneway, Larkin Lane, Lismore, Lismore Business Promotion Program, marketing, marketing mix, Nathan Eyres, Northern Rivers, Oldenberg Germany, Salvation Army, Sbek, street art, The Back Alley Gallery
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Written by:
katie
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Published
November 30, 2011
Our latest client has certainly made work fun. Here, Mel talks about her NORPA experience. From the circus to the virtuoso it has been an honour and pleasure working with this cherished and internationally renowned theatre company on their final shows for 2011.
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Also posted in Cake Blog, Events, PR
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Tagged branding, business, cake marketing, David Helfgott, events, Generator, Lismore, Lismore City Hall, marketing, Mel Carrero, NORPA, Northern Rivers, Northern Rivers Performing Arts Inc, Open House, public relations, Shine, The Pitts, theatre
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Written by:
katie
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Published
September 8, 2011
Wearing a different hat as The Chubby Fashionista, I got to see the Fashion in the Heart photo shoot from behind the scenes. Local fashion has never been better!
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Also posted in Cake Blog
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Tagged 925 Silver, Annabella's Beauty, Birdcage, Bondfields, Boutique 2000, branding, cake marketing, Candi Hellyar, Chrystalis, City Centre Manager, design, Etika, Fashion in the Heart, George Gooley Menswear, Glam Doll Beauty, Glamour Hair Design, Gloss Hair Artistry, Hair Embassy, Hortons, Jean House, Katie O'Rourke, Lismore, Lismore Come to the Heart, Lismore Shoes, Little Polli and the Blackbird, Man to Man, marketing, Mel Carrero, Northern Rivers, Photography by NATSKY, PomStar, Professional Make Up by Lisa Williams, retail, Sarasa, Shartan Hair Studio, Shoo La La, shopping, Sobi Lismore, Tahiti Hut, The Black Angel, The Boys, The Chubby Fashionista, The Republic of Coffee Espresso Bar, website, Winks
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Written by:
katie
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Published
July 11, 2011
Apart from being the perfect excuse to frock up with friends, this gorgeous event was a night to honour the incredible work of the Our Kids team and inspire us all.
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Also posted in Cake Blog, Events, Marketing, Non Profit
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Tagged branding, cake marketing, Dr Chris Ingall, Dry July, events, Katie O'Rourke, Lismore, Lismore City Hall, marketing, Northern Rivers, Northern Star, Our Kids, Rebekka Battista, The Stella Network
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