Written by:
katie
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Published
April 13, 2012
We are very excited at Cake Marketing to be part of this special Lismore event, The Stella Network presents JODIE FOX from Shoes of Prey and Sneaking Duck. Jodie Fox is now co-founder of and manages communications for Shoes of Prey and Sneaking Duck. Jodie went to school in Lismore and studied law and international business at Griffith University in QLD. After co-founding multi-million dollar global enterprise Shoes of Prey, an online custom design shoe company with Michael Knapp and Michael Fox in 2009, the team were joined by Mark Capps to co-found Sneaking Duck, a fashion glasses online store, in October...
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail
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Tagged Australia, business, cake marketing, corporate, cosmopolitan, deb marks weddings and occasions, design, erinlouisewilson.com, facebook, fashion, glasses, grazia, Griffith University, international business, Jodie Fox, Katie O'Rourke, kim berger, lavish floral design, law, Lismore, Lismore Come to the Heart, lismore turf club, Mark Capps, Mel Carrero, melle veronesi photography, Michael Fox, Michael Knapp, mylense photography, online, oprah, QLD, rebecca battista, Sharon Dowling, shoes, Shoes of Prey, Smart Company, sneaking duck, sticky tickets., telstra business woman, The Stella Network, trinity catholic college, wicked waiters
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Written by:
katie
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Published
April 4, 2012
Katie lets you in on which sites are her fave sources for info and advice when it comes to business, and more specifically marketing. Their e-newsletters are great for the latest business information in bite-sized pieces.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged Amanda Gome, Australia, Australian Businesswomen's Network, bloggers, blogs, BRW, business, Business Chicks, business directory, cake marketing, community, e-newsletter, Emma Isaacs, entrepreneur, expert, female, finance, forums, fundraising efforts, Katie O'Rourke, Latte magazine, legal, marketing, medium business, mentoring, news, online, profiles, small business, Smart Company, StartUp Smart, strategic partnerships, tax, The Australian Financial Review, training, women
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Written by:
katie
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Published
March 19, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray or simply because they have a shopping addiction.
This week, Katie looks at her love for kikki.K.
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Also posted in Brands we love, Cake Blog, Marketing, Online, PR, Retail, Social Media
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Tagged brands we love, Brisbane, business, cake marketing, design, fashion, Katie O'Rourke, kikki.K, Kristina Karlsson, logo, marketing, offline, online, photobook, products, retail, shopping, social media, stationary, website
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Written by:
katie
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Published
March 13, 2012
Last week marked the one year anniversary for Katie's role as City Centre Manager for Lismore City Council. It has been a fantastic year filled with great events, businesses and helping brand our little gem of a town that always leaves a mark on anyone who visits or lives here. In this blog we share the letter Katie sent out to local businesses in reflection of the year that was.
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Also posted in Cake Blog, Events, Marketing, Online, PR, Retail, Social Media
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Tagged Australia, back alley gallery, branding, business, cake marketing, carols by candlelight, City Centre Manager, come to the heart, events, Katie O'Rourke, lantern parade, Lismore, Lismore Business Promotion Program, Lismore City Hall, lismore cup, lismore turf club, marketing, Northern Rivers, Northern Rivers Echo, Northern Star, online, retail, sample food festival, sample magazine, shopping, The Stella Network, tropical fruits festival
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Written by:
katie
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Published
March 12, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray...or simply because they have a shopping addiction.
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Also posted in Brands we love, Cake Blog, Marketing, Online, PR
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Tagged Australia, branding, brands we love, Breakfast at Tiffany's, business, cake marketing, design, diamonds, fashion, film, font, Holly Golightly, Katie O'Rourke, marketing, Melbourne, online, retail, shopping, Tiffany & Co, website
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Written by:
katie
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Published
February 27, 2012
Collaborative marketing, or put simply, businesses working with other businesses is a great addition to your marketing mix.
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Also posted in Cake Blog, Events, Marketing, Retail
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Tagged Aston Martin, blog, Brand Beckham, branding, budget, business, City Centre Manager, Collaborative Marketing, database, Disney, Emirates, facebook, fusion marketing, Harris Cycles, holidayautos.co.uk, horizontal marketing, Inspired Youth Performing Arts, James Bond, Katie O'Rourke, lastminute.com, Lismore Shoes, Madhouse Discount Variety, marketing, McDonald's, measurement, Mum 'n' Me Maternity, online, outdoor, Pepsi, radio, Red C Marketing, retail, shopping, social media, Southern Cross Ten, strategic alliance, target audience, television, tips, VIP night, website, word of mouth
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Written by:
katie
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Published
February 27, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray...or simply because they have a shopping addiction.
read more
Also posted in Brands we love, Cake Blog, Marketing, Online, PR
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Tagged Australia, beauty, branding, brands we love, Burlesque, cake marketing, fashion, Katy Perry, marketing, Mel Carrero, nail polish, Nicki Minaj, online, OPI Nail Polish, retail, shopping, Shrek
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Written by:
katie
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Published
February 14, 2012
Katie talks about those dreaded quiet months for retail, and how you can use the down time to your advantage
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Also posted in Cake Blog, Marketing, Online, Retail, Social Media
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Tagged Australia, branding, Brisbane, business, cake marketing, christmas, City Centre Manager, design, dirtbox, fashion, Katie O'Rourke, Lismore, Little Polli and the Blackbird, marketing, Mel Carrero, merchandising, Northern Rivers, online, queen street mall, retail, shopping, tips
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Written by:
katie
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Published
February 13, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray...or simply because they have a shopping addiction.
read more
Also posted in Brands we love, Cake Blog, Marketing, Online, PR, Retail
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Tagged Australian Fashion Week, Bondi Markets, branding, brands we love, Brisbane, business, Byron Bay, cake marketing, Chanel, design, fashion, jewellery, Katie O'Rourke, Lismore, logo, marketing, online, photography, Port Macquarie, print, retail, Samantha Wills, shopping, signage, SW, swing tag, twitter, website, Yves Saint Laurent
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Written by:
katie
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Published
February 1, 2012
Katie talks about the Christmas just passed, figures on the decline, figures on the rise and how to make the most of the gift-giving season next year!
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Also posted in Cake Blog, Marketing, PR, Retail
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Tagged Australia, bricks-and-mortar, business, cake marketing, cash flow, christmas, consumer behaviour, cooperative advertising, Crossmark, customer service, database marketing, gift certificates, Jodie Fox, Katie O'Rourke, Kevin Moore, Lismore, luxury, Michael Fox, new staff, online, point of sale, product offering, retail, sales, Shoes of Prey, shopping, small business, staff, Start Up Smart, store format, strategy, survey, target audience, The Retail Trifecta, tips, VIP nights, visual merchandising
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