Written by:
katie
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Published
April 2, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray or simply because they have a shopping addiction.
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Also posted in Brands we love, Cake Blog, Marketing, Online, PR, Retail
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Tagged Bangalow, blog, branding, brands we love, buying process, cake marketing, communication, designers, fashion, Katie O'Rourke, Lazybones, online shopping cart, price points, products, retail, service, shopping, The Chubby Fas, website, wishlist
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Written by:
katie
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Published
March 19, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray or simply because they have a shopping addiction.
This week, Katie looks at her love for kikki.K.
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Also posted in Brands we love, Cake Blog, Marketing, Online, PR, Retail, Social Media
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Tagged brands we love, Brisbane, business, cake marketing, design, fashion, Katie O'Rourke, kikki.K, Kristina Karlsson, logo, marketing, offline, online, photobook, products, retail, shopping, social media, stationary, website
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Written by:
katie
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Published
March 12, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray...or simply because they have a shopping addiction.
read more
Also posted in Brands we love, Cake Blog, Marketing, Online, PR
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Tagged Australia, branding, brands we love, Breakfast at Tiffany's, business, cake marketing, design, diamonds, fashion, film, font, Holly Golightly, Katie O'Rourke, marketing, Melbourne, online, retail, shopping, Tiffany & Co, website
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Written by:
katie
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Published
February 27, 2012
Collaborative marketing, or put simply, businesses working with other businesses is a great addition to your marketing mix.
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Also posted in Cake Blog, Events, Marketing, Retail
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Tagged Aston Martin, blog, Brand Beckham, branding, budget, business, City Centre Manager, Collaborative Marketing, database, Disney, Emirates, facebook, fusion marketing, Harris Cycles, holidayautos.co.uk, horizontal marketing, Inspired Youth Performing Arts, James Bond, Katie O'Rourke, lastminute.com, Lismore Shoes, Madhouse Discount Variety, marketing, McDonald's, measurement, Mum 'n' Me Maternity, online, outdoor, Pepsi, radio, Red C Marketing, retail, shopping, social media, Southern Cross Ten, strategic alliance, target audience, television, tips, VIP night, website, word of mouth
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Written by:
katie
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Published
February 21, 2012
Mel talks about how to best approach trying to gain exposure in the media from her first hand experience of reading media releases.
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Also posted in Cake Blog, Marketing, PR, Social Media
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Tagged angle, business, cake marketing, events, Katie O'Rourke, marketing, media release, Mel Carrero, Northern Rivers, Northern Rivers Echo, Northern Star, promotion, story, tips, website, writing
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Written by:
katie
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Published
February 13, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray...or simply because they have a shopping addiction.
read more
Also posted in Brands we love, Cake Blog, Marketing, Online, PR, Retail
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Tagged Australian Fashion Week, Bondi Markets, branding, brands we love, Brisbane, business, Byron Bay, cake marketing, Chanel, design, fashion, jewellery, Katie O'Rourke, Lismore, logo, marketing, online, photography, Port Macquarie, print, retail, Samantha Wills, shopping, signage, SW, swing tag, twitter, website, Yves Saint Laurent
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Written by:
katie
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Published
February 1, 2012
Each week Katie and Mel are going to tell you all about the brands they love, for their marketing, for the message they portray or simply because they have a shopping addiction.
read more
Also posted in Brands we love, Cake Blog, Marketing, PR, Retail
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Tagged branding, brands we love, cake marketing, fashion, Lismore, marketing, Mel Carrero, retail, shopping, Sportsgirl, styling, website
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Written by:
katie
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Published
January 30, 2012
In 2012 we will be bringing you a selection of guest bloggers and the first is Mel Carrero, aka The Chubby Fashionista.
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Also posted in Cake Blog, Marketing, Online, Social Media
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Tagged art gallery, blog, branding, business, business cards, cake marketing, events, facebook, Katie O'Rourke, Lismore, marketing, Mel Carrero, Northern Rivers Echo, retail, Shannon Butler, Sportsgirl, The Chubby Fashionista, website
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Written by:
katie
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Published
October 4, 2011
The online retails vs shop front debate continues, and Southern Cross University journalism student Gabi Jeffery asks the hard questions and suggests that retailers move with technology, not against it.
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Also posted in Cake Blog, Guest Blogger, Marketing, Online, Retail, Social Media
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Tagged Australia, branding, cake marketing, database marketing, David Jones, e-tailers, facebook, fashion, guest blogger, Katie O'Rourke, Kim Laurie-Winter, Lismore, Lismore Shopping Square, marketing, New Zealand, online, retail, shopping, Sobi Lismore, social media, Southern Cross University, website
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Written by:
katie
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Published
September 8, 2011
Wearing a different hat as The Chubby Fashionista, I got to see the Fashion in the Heart photo shoot from behind the scenes. Local fashion has never been better!
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Also posted in Cake Blog
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Tagged 925 Silver, Annabella's Beauty, Birdcage, Bondfields, Boutique 2000, branding, cake marketing, Candi Hellyar, Chrystalis, City Centre Manager, design, Etika, Fashion in the Heart, George Gooley Menswear, Glam Doll Beauty, Glamour Hair Design, Gloss Hair Artistry, Hair Embassy, Hortons, Jean House, Katie O'Rourke, Lismore, Lismore Come to the Heart, Lismore Shoes, Little Polli and the Blackbird, Man to Man, marketing, Mel Carrero, Northern Rivers, Photography by NATSKY, PomStar, Professional Make Up by Lisa Williams, retail, Sarasa, Shartan Hair Studio, Shoo La La, shopping, Sobi Lismore, Tahiti Hut, The Black Angel, The Boys, The Chubby Fashionista, The Republic of Coffee Espresso Bar, website, Winks
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