Welcome to Cake.
Cake is your in-house adjacent brand manager.
Our clients seek strategic and creative marketing and brand expertise but don't want or need a full-time employee.
They are across diverse industries from education to agriculture, professional services to e-commerce brands.
We adopt a mindful approach to our work that cultivates a culture of clear thinking.
We have an instinct for integrated marketing honed over years of hands-on work,
and rigorous study, which enables us to deliver strong integrated marketing strategies, with creative execution.
How we work with you
Cake is different from most agencies (gosh, I hate the word 'agency'). We are an extension of your team and take an integrated approach to marketing, meaning nothing is done in isolation.
Our approach, in whatever way we work with you, is comprehensive:
1. LEARN - We learn about your business and key objectives.
2. STRATEGISE - We create a considered, thoughtful, and strategic plan for your brand.
3. CREATE - We create/work with your team, as needed, on the elements to implement this plan.
4. IMPLEMENT - We put the plan into action, which may be on an ongoing basis, like in the role of brand manager, or on a project basis.
5. MEASURE - We measure the results, and provide you with post-campaign reporting that includes reflections, insights, and recommendations.
6. REFINE - Based on the data, we adapt and improve the marketing activities, to ensure they are effective and relevant.
The Gram - @cakemarketing
Leveraging content simply means that you are finding multiple ways to share your message, across different formats and platforms. This will position you as an authority in your industry, ensure that your efforts are maximised, reach new audiences, and make your content more accessible.