How to simplify your marketing

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How to simplify your marketing

With so many different communication channels available today, it can be overwhelming to know where to start with your marketing. Not to mention it's very noisy for the customer who is bombarded daily with companies trying to sell them the next best thing.

How do you cut through the clutter? How do you connect with your audience? How do you reduce the endless list of things to do, especially when you are also wearing the hats of financial controller, customer service team, and product development manager?

Let’s unpack the three ways to simplify your marketing.

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Diversifying your online communications strategy

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Diversifying your online communications strategy

Many businesses utilise the functionalities of Facebook and Instagram very effectively. Some businesses are even built entirely around and through the platform. However, the question should be asked - what would I do if this platform experienced an outage, or if my page was unexpectedly shut down?

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Making videos is a focus crucial to marketing

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Making videos is a focus crucial to marketing

Video is an essential component for successful digital marketing strategies. The low cost of equipment and software has made video content highly affordable for businesses and has maximum impact. Social Media Today reports that 90 per cent of consumers say videos help them make a purchasing decision. Here are 6 tips on how to use video for your business.

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Video marketing is changing the way we connect

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Video marketing is changing the way we connect

Consumers’ attention is being stretched and people are becoming more decisive about what they pay attention to, with some reports stating people’s average attention span has dropped from 12 seconds in the year 2000 to less than eight seconds today.

As marketers this means we need to create meaningful authentic content that audiences and consumers can trust and relate to, while also serving a meaningful purpose in their lives. And we only have a couple of seconds to create that connection and impact. Facebook Live, IGTV, Snapchat, YouTube…video is the answer.

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