About Dr. Allan Aesthetics
Dr. Allan Aesthetics is a medically-led aesthetic clinic offering expert, evidence-based treatments for skin health, anti-aging, and cosmetic concerns.
Led by Dr. Kate Allan, a trusted local GP with a holistic approach, the clinic aims to combine artistry and science to achieve exceptional, natural results.
The Brief
Create a brand that encapsulates the essence of the company, and differentiates them from competitors.
Visually articulate the company values and brand personality that attracts and connects with their ideal customer, positions them as a leader in the industry, and evolves with the business as it grows.
Outcome
The colour palette combines deep emerald green and light powder, symbolising nature, health, new beginnings, luxury. Paired with an Art Nouveau-style illustration characterised by curved lines and natural shapes, the design feels high-end.
The submark adds an intricate design element that enhances the brand’s visual vocabulary. The wordmark and submark elements complement each other seamlessly, offering flexibility in their use. Dr. Allan Aesthetics brand embodies high-end luxury, intelligence, and femininity, creating a compelling visual identity
“Katie and her team were an absolute pleasure to work with. From the initial moodboard through to the finished product, every step was well thought through and considered. It’s in credible to see the thoughts and feelings around my brand brought to life. Thank you Cake!”
– Dr. Kate Allan