How to get Started with Facebook Ads
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Where to start?
How much should you spend on paid ads with Meta?
How long should I run my paid Meta ads?
How do you measure the performance of paid Meta ads?
How to Spot Online Scams
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Online scams are becoming the norm as we increasingly use online tools for everything from communication to banking, to sharing family moments and researching our next holiday.
Read MoreWork smarter, not harder: how to leverage your content
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Leveraging content simply means that you are finding multiple ways to share your message, across different formats and platforms. This will position you as an authority in your industry, ensure that your efforts are maximised, reach new audiences, and make your content more accessible.
Read MoreUnlocking Employee Well-Being: How to Foster Mental Health in the Workplace
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October is Mental Health Month. Here’s how we are prioritising mental health in our business so that I and my team can be well:
Firstly, good mental health practices are embedded within our values.
Turn off all notifications (if you can), and set your phone to focus mode.
How to simplify your marketing
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With so many different communication channels available today, it can be overwhelming to know where to start with your marketing. Not to mention it's very noisy for the customer who is bombarded daily with companies trying to sell them the next best thing.
How do you cut through the clutter? How do you connect with your audience? How do you reduce the endless list of things to do, especially when you are also wearing the hats of financial controller, customer service team, and product development manager?
Let’s unpack the three ways to simplify your marketing.
Read MoreThe five tools that changed my business
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2022 was a darn exciting year at Cake.
No, I don’t mean the usual you hear from every second infomercial on social: ‘I turned $24 into a $24m business in 12 months’...wouldn’t that be nice. Ha!
Instead, 2022 was the year that we invested behind the scenes…
Read MoreHow to Keep Up With Social Media Trends
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At the start of any new year, I am asked what can we expect to see in social media? Are there new social media trends we need to be mindful of? What should we be focusing on? What changes are coming? In reality, it's not until now that we realise the year is well and truly underway and it's time to put our learnings into action.
When it comes to Instagram specifically, everyone wants to know…do we have to do a video?
Here are the five latest social media trends in 2023 and how you can leverage your Insta for your business…or not…
Read MoreSOCIAL MEDIA + YOUR MENTAL HEALTH
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October is Mental Health Month and I know that having your own business and working social media can add stressors to already busy lives. It means you are 'on' 24/7...plus 2020 and a pandemic has made this one heck of a year! Here are my five tips for maintaining good mental health.
Read MoreSocial media is risky business - three ways to protect your business
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Instagram has done it again purging itself by deleting over 30 meme accounts, totalling over 33 million followers! It’s a timely reminder that we are only renting space on social media. Here are three ways to protect your business from changes to social media.
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Diversifying your online communications strategy
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Many businesses utilise the functionalities of Facebook and Instagram very effectively. Some businesses are even built entirely around and through the platform. However, the question should be asked - what would I do if this platform experienced an outage, or if my page was unexpectedly shut down?
Read MoreMaking videos is a focus crucial to marketing
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Video is an essential component for successful digital marketing strategies. The low cost of equipment and software has made video content highly affordable for businesses and has maximum impact. Social Media Today reports that 90 per cent of consumers say videos help them make a purchasing decision. Here are 6 tips on how to use video for your business.
Read MoreVideo marketing is changing the way we connect
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Consumers’ attention is being stretched and people are becoming more decisive about what they pay attention to, with some reports stating people’s average attention span has dropped from 12 seconds in the year 2000 to less than eight seconds today.
As marketers this means we need to create meaningful authentic content that audiences and consumers can trust and relate to, while also serving a meaningful purpose in their lives. And we only have a couple of seconds to create that connection and impact. Facebook Live, IGTV, Snapchat, YouTube…video is the answer.
Read MoreCan your business afford not to be on Instagram?
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For brands it’s important to know that 60 per cent of users say that they have learned about a product or service on the platform.
Read MoreGet on the front foot with your Instagram plan
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INSTAGRAM is a small but mighty force for local business boasting 800 million monthly active users and stronger conversion rates than any other social media platform. Here are five ways to harness its power for your brand:
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