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Read MoreIt’s too late to start a Black Friday/Cyber Monday sale, instead use these 5 approaches to explore other brands’ strategies to create a powerful 2025 marketing strategy.
Read MoreWhere to start?
How much should you spend on paid ads with Meta?
How long should I run my paid Meta ads?
How do you measure the performance of paid Meta ads?
Online scams are becoming the norm as we increasingly use online tools for everything from communication to banking, to sharing family moments and researching our next holiday.
Read MoreLeveraging content simply means that you are finding multiple ways to share your message, across different formats and platforms. This will position you as an authority in your industry, ensure that your efforts are maximised, reach new audiences, and make your content more accessible.
Read MoreOctober is Mental Health Month. Here’s how we are prioritising mental health in our business so that I and my team can be well:
Firstly, good mental health practices are embedded within our values.
Turn off all notifications (if you can), and set your phone to focus mode.
With so many different communication channels available today, it can be overwhelming to know where to start with your marketing. Not to mention it's very noisy for the customer who is bombarded daily with companies trying to sell them the next best thing.
How do you cut through the clutter? How do you connect with your audience? How do you reduce the endless list of things to do, especially when you are also wearing the hats of financial controller, customer service team, and product development manager?
Let’s unpack the three ways to simplify your marketing.
Read More2022 was a darn exciting year at Cake.
No, I don’t mean the usual you hear from every second infomercial on social: ‘I turned $24 into a $24m business in 12 months’...wouldn’t that be nice. Ha!
Instead, 2022 was the year that we invested behind the scenes…
Read MoreAt the start of any new year, I am asked what can we expect to see in social media? Are there new social media trends we need to be mindful of? What should we be focusing on? What changes are coming? In reality, it's not until now that we realise the year is well and truly underway and it's time to put our learnings into action.
When it comes to Instagram specifically, everyone wants to know…do we have to do a video?
Here are the five latest social media trends in 2023 and how you can leverage your Insta for your business…or not…
Read MoreOctober is Mental Health Month and I know that having your own business and working social media can add stressors to already busy lives. It means you are 'on' 24/7...plus 2020 and a pandemic has made this one heck of a year! Here are my five tips for maintaining good mental health.
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