At the start of any new year, I am asked what can we expect to see in social media? Are there new social media trends we need to be mindful of? What should we be focusing on? What changes are coming? In reality, it's not until now that we realise the year is well and truly underway and it's time to put our learnings into action.

When it comes to Instagram specifically, everyone wants to know…do we have to do a video?

Here are the five latest social media trends in 2023 and how you can leverage your Insta for your business…or not…