Resources to assist you in marketing, branding, business, and social media
Meta Ads Workbook
Have you been wondering how to connect your business goals to Meta Ads campaigns?
How do you set up a Meta Pixel?
How do you add UTM parameters to your Meta Ads?
This workbook is for you!
Your Marketing Roadmap
Our marketing roadmap helps you nail your strategy:
-the three areas to spend your time and money;
-how to make one piece of content into five;
-download our fave apps to make your content stunning, and
-nine actions that will move the needle for your business.
As presented at the Tweed Chamber of Commerce - February 2024.
Masterclass: Content Creation 101
Masterclass slides. Turn one piece of content into 5, your two page strategy, and more…
How to Leverage Your Content (Guide)
Your step-by-step guide to leveraging content.
That is; how to share your message, using different formats and across platforms to reach new audiences, create authority, and have longevity.
Our Brand Brief 2023
Our rebrand has been a long time in the making. Personally, this has challenged me more than any of our client projects. For these, I am decisive, confident, and excited to implement a strategy and for the outcomes.
Yet, when working on our brand I was none of those things. I was so 'in' the business, that it was hard for me to see clearly. Cake Marketing was just me. Now we’re a team, with amazing clients, and I’m so proud.
With a lot of workshops, research, and time away from technology, I cleared the path. We set aside who we were, reflected on who we are, and looked forward to who we are becoming.
I’m excited about this iteration of Cake, the brand we’re creating, and to share it with all of you.
I hope reading our brand brief will help you when, or if, you are undertaking a rebrand.
Katie
Creative Director and Founder
5 Business Tools
These 5 business tools have revolutionised the way our team works.
From greater visibility to more efficiencies, they've eliminated day-to-day stressors.
We hope that some insights into how we run Cake, will help you with your business.
Content Calendar
(Nov 2023 to Jan 2024)
With Black Friday, Cyber Monday, and Christmas we know this time is essential for sales. Instead of a content calendar that simply lists fun days, we've outlined key components for your sales strategy from Nov to Jan 2024.