Many businesses utilise the functionalities of Facebook and Instagram very effectively. Some businesses are even built entirely around and through the platform. However, the question should be asked - what would I do if this platform experienced an outage, or if my page was unexpectedly shut down?
Read MoreVideo is an essential component for successful digital marketing strategies. The low cost of equipment and software has made video content highly affordable for businesses and has maximum impact. Social Media Today reports that 90 per cent of consumers say videos help them make a purchasing decision. Here are 6 tips on how to use video for your business.
Read MoreConsumers’ attention is being stretched and people are becoming more decisive about what they pay attention to, with some reports stating people’s average attention span has dropped from 12 seconds in the year 2000 to less than eight seconds today.
As marketers this means we need to create meaningful authentic content that audiences and consumers can trust and relate to, while also serving a meaningful purpose in their lives. And we only have a couple of seconds to create that connection and impact. Facebook Live, IGTV, Snapchat, YouTube…video is the answer.
Read MoreFor brands it’s important to know that 60 per cent of users say that they have learned about a product or service on the platform.
Read MoreINSTAGRAM is a small but mighty force for local business boasting 800 million monthly active users and stronger conversion rates than any other social media platform. Here are five ways to harness its power for your brand:
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