CREATIVE | STRATEGIC | INSPIRED

I have over twenty years of marketing experience and specialise in integrated marketing that is creative, strategic and inspired. My absolute favourite part of marketing is helping people, like you, to create content that tells compelling stories, creates engaging experiences and achieves your objectives.

My career highlights include managing the installation of a 43-metre photo-realistic mural project by artist Guido van Helten on the Gold Coast, Australia which reached over 27 million people. I have presented and been a panellist at the 2019 Social Media for Higher Education Conference and in 2018 won the Destination Gold Coast Content Star Award.

I have degrees in Integrated Marketing Communications (Queensland University of Technology) and Research Management (Southern Cross University).

I have taught over 500 people through small business workshops, lecturing at a University level and high school students.

In addition to education and training, at Cake Marketing, we deliver marketing strategy, social media strategy, social media management, content creation and more.

Serious Stuff

• Panelist and Workshop Facilitator at the 2020 Social Media for Higher Education Conference

• Presenter and Panelist at the 2019 Social Media for Higher Education Conference

• Winner, Gold Coast Content Star Award (Tourism Awards) for the Guido van Helten mural project

• Lecturer and tutor at Southern Cross University with the School of Business and Tourism

• Bachelor of Business (Marketing – Integrated Marketing Communications) – Queensland University of Technology

• Graduate Certificate in Research Management - Southern Cross University

• Presented at the International Cities, Town Centres & Communities Conference 2012

• Former Deputy Chair NORPA and Our Kids Board Member

Fun Stuff

• Home - Northern New South Wales, Australia. I grew up in Lismore, NSW and now call Tweed Heads, NSW home sweet home.

• Coffee - oat cap or a long black.

• Addicted to - my iPhone. Honestly, what was life like before the iPhone? I barely remember. And lip balm.

• Place - by the ocean, New York City or Italy but it’s really about the people around me.

• Cheese or chocolate - why make me choose, that’s just cruel. Ok, if I have to pick give me cheese and lots of it.

• Favourite social platform - Instagram and Facebook.

And…lover of fashion, to-do lists, a good Netflix binge, camping, Friday afternoons by the ocean for sunset with my partner and pup.