How to get Started with Facebook Ads
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Where to start?
How much should you spend on paid ads with Meta?
How long should I run my paid Meta ads?
How do you measure the performance of paid Meta ads?
Diversifying your online communications strategy
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Many businesses utilise the functionalities of Facebook and Instagram very effectively. Some businesses are even built entirely around and through the platform. However, the question should be asked - what would I do if this platform experienced an outage, or if my page was unexpectedly shut down?
Read MoreVideo marketing is changing the way we connect
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Consumers’ attention is being stretched and people are becoming more decisive about what they pay attention to, with some reports stating people’s average attention span has dropped from 12 seconds in the year 2000 to less than eight seconds today.
As marketers this means we need to create meaningful authentic content that audiences and consumers can trust and relate to, while also serving a meaningful purpose in their lives. And we only have a couple of seconds to create that connection and impact. Facebook Live, IGTV, Snapchat, YouTube…video is the answer.
Read MoreCan your business afford not to be on Instagram?
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For brands it’s important to know that 60 per cent of users say that they have learned about a product or service on the platform.
Read MoreGet on the front foot with your Instagram plan
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INSTAGRAM is a small but mighty force for local business boasting 800 million monthly active users and stronger conversion rates than any other social media platform. Here are five ways to harness its power for your brand:
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